Some Franchisors Report Inaccurate Unit Growth
Posted Fri, 2015-09-18 14:27 by Joan Moriarty
Some franchisors, including some of the biggest, have failed to accurately disclose in their Franchise Disclosure Documents a key indicator of the health of a franchise system: the system’s annual unit growth. This can make it difficult for prospective franchisees to assess the likely success of a franchise before investing.
Growth in franchised units can be calculated in two ways from the numbers in Item 20 of the FDD, and those two methods failed to match in at least one year’s FDD for 7-Eleven, Dunkin’ Donuts, Subway and Little Caesars, among the 310 franchised systems with inaccurate data analyzed by FranchiseGrade.com. That’s 12.8% of systems of the over 2,400 systems reviewed by the research firm.
Highlighting the accuracy problem, Blue Mau Mau recently reported that franchisor Famous Dave’s of America disclosed three different numbers for the count of franchised units in its system.
While such errors may seem harmless, the erroneous reporting of unit growth means that some franchisors are providing a confusing picture of the health and growth of their systems.
Did you decide to invest in your franchise system based on information you think was inaccurate? Share your story.
ABOUT JOAN MORIARTY
Joan Moriarty is Research Director for We Are Main Street, a website featuring news, commentary and original research about the franchise system in the United States.
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